Watch on demand to catch up on our breakfast event co-hosted with NORNORM, where senior leaders from across flex and commercial real estate explored one of the sector’s biggest emerging challenges: member retention.
Most conversations in flex workspaces had focused on growth: new enquiries, new members, new locations. But as the market matured, a tougher question emerged: how do operators retain the members they already have?
The discussion examined how churn had become one of the biggest challenges in flex. When members left after six or twelve months, growth could become a revolving door, with acquisition costs eroding long-term value. The operators pulling ahead weren’t just competing on price or location; they were building loyalty.
The session explored what really drives member retention, from workspace design and adaptability to service, experience and community.
The sessions
Fireside: Inside FOUNDRY’s retention strategy. Sam Stinton of NORNORM in conversation with Garry James, CMO of FOUNDRY.
Panel: What keeps members coming back. Operators and advisors from across the sector on what makes members stay.
What we discussed
- What the data reveals about churn, tenure and early warning signs
- How technology helps track behaviour, predict churn and improve experience
- The impact of design, atmosphere and service on retention
- What happens when members outgrow your space
